AU Social Media Class

Tuesday, July 5, 2011

Instagram CEO Kevin Systrom (20:11) The head of the immensely popular photo sharing service shares some of the company's secrets to success.

http://www.reuters.com/video/2011/07/01/france-stunned-by-apparent-turnabout-in?videoId=204338311&view=204338311&sp=3400&refresh=true
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Course Documents

  • Social Media Class #12
  • Social Media Tool Assignment
  • Social Media Class #10
  • Social Media Class #9
  • Final Project Guidelines
  • Social Media Class #8
  • Social Media Class #7
  • Measurement Presentation
  • Keyword Exercise
  • Updated Weekly Trends Assignment/Schedule
  • Social Media Class #6
  • SEO Presentation
  • Social Media Monitoring Assignment
  • Social Media Class #5
  • Social Media Class #4
  • Social Media Immersion Paper
  • Social Media Class #3
  • Social Media Presentation #2
  • Social Media Presentation #1
  • Syllabus

Required Reading -- Books

  • David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
  • Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)

Required Reading - Articles

  • Digital Diplomacy -- NYT
  • Empowered - HBR Case Study
  • Social Media - HBR Case Study
  • Corporate Social Media - Seven Real World Case Studies
  • A World of Connections - Economist
  • 19 New Rules of Social Media Writing
  • Users of the World Unite!

Blogs to Follow

  • Mashable!
    Meta lays off 600 in AI division despite billion-dollar AI push - Meta is laying off about 600 employees from its AI division even as it doubles down on massive new investments in artificial intelligence.
    2 hours ago
  • The Buzz Bin
    Choosing the Best Living Room Flooring Options - Discover your ideal living room flooring with our guide on the most durable, modern, and stylish options to enhance your home's comfort and appeal.
    7 months ago
  • TechCrunch
    Top 10 AI Tools That Will Transform Your Content Creation in 2025 - [image: Top 10 AI Tools That Will Transform Your Content Creation in 2025] Looking to level up your content creation game in 2025? You're in the right pla...
    9 months ago
  • Search Engine Land: News About Search Engines & Search Marketing
    5 KPIs to measure paid media success and 5 to measure business success - [image: 5 KPIs to measure paid media success and 5 to measure business success] Boost clarity in your digital marketing strategy by tracking paid media and ...
    1 year ago
  • The Social Media Marketing Blog
    It’s Not What You Say, But How You Say It - Match your content with your intent *“My strength is the strength of ten,* *Because my heart is pure.”* *— Alfred, Lord Tennyson, 1842* Did you ever ...
    2 years ago
  • Ogilvy PR 360 Digital Influence Blog
    How To Drive Social Leads From Events - It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, an...
    9 years ago
  • Bits
    Daily Report: A Net Neutrality Setback for Facebook in India - In the United States, the social media giant has been an advocate of equal treatment of all Internet content. In India, regulators who share that belief ha...
    9 years ago

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