OMG, a CMS for Facebook? I need to lie down.

If you've ever managed one of those fancy-schmancy CMS (content management systems) for a web site, you probably know all the fun work-arounds and glitches that those systems have. Nothing ever works perfectly and you hardly ever want just the out-of-the-box functionality. With that in mind, consider a CMS for Facebook.

Nicole Landguth at Ogilvy 360 introduced this idea in her post on June 18th: TGIF: CMS for Facebook with some clear pros and cons:

• Scale over multiple platforms or Facebook Pages in one dashboard so instead of posting a video several different places you can do so once
• These systems are constantly updating but there will still be lag tag for any new features Facebook adds.

She also mentions something that was my biggest concern when reading this post:

• The same pitfalls of linking Facebook and Twitter still apply- messages could get cut off, hashtags could end up where they don’t belong, and the nuances that make each platform sing can be lost.

Essentially, different tools for different audiences, with different messages and objectives, all funneled from one single source.

I'm taking a break from our marketing & pr team retreat today and all we have been talking about are the different reasons students use our various social media sites. Facebook Group members come for support and we may be wasting time giving them news stories but Twitter members like to re-tweet the news stories about successful GED students.

My point is, I love the idea of a better way to organize all the social media schtuff, but maybe one single messaging engine like this CMS isn't the best way to do it. Or, maybe they just shouldn't brand it as a "CMS" since there are too many negative connotations with that known product and system.

Idea - awesome
Functionality - mediocre, at best
Name - dealbreaker