Tuesday, April 19, 2011

Marketers Plan to Increase Social Media Spending

According to a poll from Effie Worldwide and Mashable 70% of marketers and advertising agency executives said they would increase their social media by more than 10% this year. The poll also found that the primary goal of social media would be to increase the number of Facebook likes. More money in the social media budgets should lead to more social media jobs.

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1 comment:

Kate F said...

Well, that's good news about social media jobs for us! I wonder what the effectiveness of these new campaigns will be though. Will they just be throwing money at social media because they are supposed to or will they actually use it effectively to listen and engage with their clients?

April 19, 2011 at 6:48 PM

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