A marriage between Social Media and Exclusive NY Nightclubs?

Ok too funny: Joshua Niamehr, owner of EnchantedDiamonds, LaundryLocal, COO FreshFanatic, and CEO of Online Holdings Corp, has scheduled a TechCrunch meetup at the Boom Boom Room, a very exclusive nightclub, for this Wednesday. Usually exclusive NY clubs don't even like anyone taking pictures but it seems Social Media "Nerds", as the article calls it, are now in and even Le Bain nightclub, another super exclusive, has a Facebook page! How do you think this affects exclusivity of night clubs, no change or does it dilute it?

http://guestofaguest.com/social-media/techcrunch-meet-boom-boom-room-the-hip-nerds-have-officially-arrived/