Friday, June 25, 2010
World Cup
This New York Times blog post about the sponsorship of the World Cup discusses one of the points covered by the Sports and Social Media Conference: With the potential power of social media when it's used correctly, the importance of official sponsorships doesn't carry as much weight. Instead, it's all a matter of audience engagement. Bet Adidas wished it thought this one through a little more...
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1 comment:
I completely agree. When you talk about World Cup commercials, almost anyone will mention the epic Nike commercial; it has more than 17 million views on YouTube right now. I personally think its a shame that all the sponsors of the World Cup in South Africa are European and American orgs like Coca-cola and McDonalds, but this year's cup shows that being an official sponsor can be circumvented by more creative and original ads and PR work by other "supporting" organizations.
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