I just can't let this social media blog go on without some mention of
the Old Spice phenomenon.
If you haven't seen it before, please take a look at
the quintessential viral commercial. The commercial played during the SuperBowl and immediately became a viral hit. Now, it has 13 million views on YouTube, and Old Spice and its ad agency have not been quiet about their intentions to take advantage of its popularity.
On Tuesday, Old Spice's Twitter account was commandeered by
Isaiah Mustafa (the Old Spice Guy), with the following: "Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up
@OldSpice." Now, there's an
entire YouTube Channel dedicated to the Old Spice Guy's responses to YouTube and Twitter questions fielded online. He's already offered answers to celebs like Alyssa Milano, Rose McGowan, Demi Moore, and the Huffington Post, and was the subject of a promoted trending topic on Twitter...Incidentally, he probably would've become an organically trending topic anyway.
The ad agency, Wieden + Kennedy, is getting a significant amount of press themselves for this brilliant stunt.
So what is it about this guy? What's the secret to going viral? What are W+K, Isaiah Mustafa, and Old Spice doing
right?
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