Showing posts with label video. Show all posts
Showing posts with label video. Show all posts

Monday, January 17, 2011

Lifecasting: Creepy or Cool?

I wondered aloud in class on Friday what lifecasting was, so I checked it out at home. Lifecasting (not to be confused with the molding/casting process) is basically a continuous videostream of one’s personal life broadcast live on the Internet. It is typically done through wearable recording devices.


My initial thought was, “Who in the world would be interested in this?” It sounds boring and a bit narcissistic. As it turns out, lifecasting has quite a history. Wikipedia offers a very thorough explanation and backstory here. Also, this is an interesting YouTube video that shows how some people (known as “lifecasters) are employing lifecasting.


What do you guys think? Is it weird or something that could actually be effective? How could different companies and organizations use it? I was thinking something along the lines of “A Day in the Life of the CEO.” Other ideas?

Tuesday, August 17, 2010

Whistle the theme here

I thought it might be nice to share the news from our favorite Old Spice campaign, it's a backgrounder and then a results list. SPOILER: 107% increase in sales.