SEO & Rogue Tweets...

In stark contrast to the Kenneth Cole tweet about Egypt, I love this bit about a rogue tweet from the Red Cross.
To be fair, the Red Cross tweet wasn't intentional, nor was it offensive except in a general fashion because it was meant to be a personal tweet about #gettngslizzerd. But the takeaway is Red Cross's response:"...rest assured the Red Cross is sober and we've confiscated the keys."
It's funny.
Even better, all of the hype about this little slip-up has led to the Red Cross coming up in all kinds of search results and may have led to an increase in pledged donations. I'll call it "slip-up optimization".