In stark contrast to the Kenneth Cole tweet about Egypt, I love this bit about a rogue tweet from the Red Cross.
To be fair, the Red Cross tweet wasn't intentional, nor was it offensive except in a general fashion because it was meant to be a personal tweet about #gettngslizzerd. But the takeaway is Red Cross's response:"...rest assured the Red Cross is sober and we've confiscated the keys."
It's funny.
Even better, all of the hype about this little slip-up has led to the Red Cross coming up in all kinds of search results and may have led to an increase in pledged donations. I'll call it "slip-up optimization".
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2 comments:
This is hilarious. Red Cross' response was really upfront and added that human touch with some humor that works well in situations like this. The bit of publicity also resulted in a boost in donations, so everyone's a winner :)
Hilarious and clever. The question is was it really a "rogue" tweet?
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