Saturday, August 7, 2010

Hit RECord.org

Did you know that actor Joseph Gordon-Levitt ("Third Rock from the Sun," "10 Things I Hate About You," "500 Days of Summer," "Inception") has a production company? And not just a production company, but a "professional open collaborative" production company. Neither did I - until today.

JGL started HitRECord.org five years ago, and the community is blossoming. The idea is for people to upload their artwork, videos, music, poetry, stories, etc. to the site not only to show them off, but to collaborate with others in the community to make them into something better. JGL, going by the name Regular JOE, also frequently posts his creations and video blogs about updates. He even takes some of the best collaborative products and pitches them to traditional media in Hollywood. As a result some of HitRECord's productions have been screened at Sundance and SxSW. If the creations are turned into money-making productions, half the revenue goes to HitRECord and the rest goes to all the individual collaborators.

JGL is also a regular social media user. He has a Twitter (@hitRECordJoe) and Tumblr account. And as a side note - could he be any more adorable?

1 comment:

Professor Pallavi Kumar said...

That is a very cool project - kudos to JGL! So kind of like Kickstart but instead of money, users get the chance to work with others and collaborate? I just read that he started it six years ago - that's pretty forward thinking. Thanks for posting! And yes, he is cute:)