I loved this article because it reflects on the different ways that brands are using online social media to get consumers to interact with their brand and even to expose them to a new brand. After reading the article, I decided to order a customized box of cereal for my nephew and nieces from one of the proposed brands MojaMix.com, I picked Moja Os as the base (looks like Cheerios), then added dried strawberries and blueberries. I was impressed with the simple and easy design of the website, it literally took me 2 minutes to do it, and you're able to upload a personal picture, name your own cereal mix, and add whatever label you want. They also have a Facebook page, of course! Well I hope the premium cereal tastes good to them :)
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