The Illusion Theater, one of Minneapolis' well-known independent theaters, is using social media in an interesting new way. They are currently staging Moliere's "The Misanthrope," and in order to generate interest and buzz, they created a Twitter Night, where audience members were asked to keep their cell phone on and live Tweet their reactions to the show using the hashtag #lightsup.
What do you think of this idea? They managed to make it a trending topic, and generated conversations and buzz about the show, and was free publicity. What do you think? Should more art shows and theaters follow in their footsteps, or are people always going to hate sitting next to someone with their cell phone on and Tweeting?
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1 comment:
We have been using this at AU actually with panel presentations. It is surprisingly effective in this form - the audience seems more engaged and the mood is more congenial. We even had a contest running during a PR panel last semester and it was really fun. I don't know how it would work during a performance but it would be cool during an exhibit.
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