We have seen a recent use of Twitter in the organizations of protests, and even revolutions over the past few year. Given our most recent readings and discussion in class, I thought this article was interesting. In this report on the riots in Egypt, BBC specifically mentions the use of Twitter in this, and other, protests.
As we read in "Groundswell", people are become very powerful when they connect and form relationships and communities using social media.I agree that Facebook and Twitter can be great tools protesters use to connect with more people. On the other hand, I am wondering if some of the riots and protests might become unmanageable and get out control because of people connecting through social media.. - we cannot really predict whether people we can connecting with through Twitter, for example, really support the ideas or the cause of the protest..
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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1 comment:
As we read in "Groundswell", people are become very powerful when they connect and form relationships and communities using social media.I agree that Facebook and Twitter can be great tools protesters use to connect with more people. On the other hand, I am wondering if some of the riots and protests might become unmanageable and get out control because of people connecting through social media.. - we cannot really predict whether people we can connecting with through Twitter, for example, really support the ideas or the cause of the protest..
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