This article discusses what some people perceive as the potential role of social media as a research tool. Experts see social media websites as the next big thing in the research world outplaying surveys and other traditional research methods.
What do you think? Is this really the end to surveys and focus groups? Will social media replace these tools or can it be used as a way to enhance the process and results of research and ultimately provide better solutions to problems?
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1 comment:
I think social media is a great research tool, but it cannot be used to replace in-person interviews and , especially, focus groups. After all, it is much more than just collecting the information. Focus groups and in-person interviews are also about studying body language, behavior peculiarities, making an eye contact, etc.
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