Silos have long been bemoaned as preventing the optimization of everything from enterprise resource planning to cohesive customer experience. If Phase 1 of corporate social media development is scattered maverick experimentation and Phase 2 is creating integrated strategy, chances are Phase 3 is likely defining silo-based roles & responsibilities. For example, Corp Comm could own Facebook, Consumer Marketing owns Twitter, Care runs branded communities......
http://blog.ogilvypr.com/2011/02/social-silo-busting/
Amazons massive book sale competes with indie sellers on Independent
Bookstore Day
-
Independent stores and their online supporters are crying out against
Amazon after it hosts massive sale during annual indie event.
2 hours ago
No comments:
Post a Comment