I was finishing my taxes on the free version of turbo tax and it gives you the option at the end to share the fact that you just finished filing your taxes on Facebook and Twitter. I thought I would share this because it find it very amusing that tax sites are incorporating social media into their strategies. Im not really sure how beneficial something like this could be for Turbo Tax. Honestly, I would never share something like that on Facebook. I think its irrelevant and personal.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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