And the winner is...

Kat Brick!  Congratulations - your submission garnered the most votes - I've pasted it below.  I think the reason it resonated is because it contained all the hallmarks of good social media content that we talked about - it was authentic, personal, encouraged conversation and included a specific call to action.  Nice job!  Second place is to Julie Balamaci - her submission is below Kat's.  Julie's had a quirky, funny introduction that I think also speaks to an authentic approach.


Thanks to everyone for participating - the fact that we had 19 different versions shows how complex social media writing is as well as how many different approaches can work (and you probably have to use several for one campaign!)

Kat's submission:
Georgetown is beautiful in the summertime.  If you're like me, you enjoy watching boats on the waterfront, laughing with friends at Tony and Joe's and Sequoia on the harbor, and taking strolls with family along the C&O Canal.  Just a couple of years ago, the land between the Washington Harbor and the Key Bridge was filled with concrete and used as a parking lot.  Today, thanks to support from the National Park Service, the Friends of Georgetown Waterfront Park have restored this area into a beautiful, lush, multi-use urban landscape.  Take a stroll with friends; watch the kayaks and canoes fly through the water.  Today, it's possible.

But, we're only halfway there.  To finish this project, we need to raise $150,000.  When it's complete, the park will include additional seating to watch the sunset over the water; a separate bike trail linking the Capital Crescent Trail with the Rock Creek Trail; plus a fountain plaza and and an arbor and river stairs that form an amphitheatre for viewing boat races or other activities. 

Wouldn't you like to spend a Saturday on the water?  Wouldn't you like to enjoy nature right in your own urban backyard? 

My favorite memory of the Georgetown waterfront occurred just a few days ago when some friends and I walked along the water before going to a movie at the Georgetown Cineplex.

What's yours?

Join the fight to make Georgetown Waterfront Park beautiful.  Just $50 can help to get us there. Help us to create a new urban landscape for Georgetown.  




Julie's submission:
To Georgetown Families and Park Enthusiasts,


Did you know that when you are sitting under a tree, your brain is absorbing more oxygen?  Not only do trees improve your health, they also increase the property value of the land.  And trees are gorgeous and essential to the ecosystem in which we exist.  We must work together to maintain this beauty in our area!

The Georgetown Waterfront Park is in need of our help.  The park connects 225 miles of the Greater Washington Area through a 10 acre stretch along the Potomac.  It is a place of relaxation, fun, and community bonding.

Mayor Fenty has already raised $950,000, but $150,000 is still needed.  All we are asking is a minimum of $50 to help help complete our park- a luxurious sanction we are so fortunate to have in a busy city.

Parks have something for everyone.  Don't let one in our own backyard fall into ruin.

Thank you,

Friends of Georgetown Waterfront Park
P.O. Box 3653
Washington, DC 20027