AU Social Media Class

Tuesday, July 27, 2010

Washington Post, New York Times be warned: AU Prof develops bloggers, spin-meisters, journo-lists | The Georgetown Dish

The article on our class on today's Georgetown Dish - thanks for all the retweets!

Washington Post, New York Times be warned: AU Prof develops bloggers, spin-meisters, journo-lists | The Georgetown Dish
Posted by Professor Pallavi Kumar at 1:51 PM

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Course Documents

  • Social Media Class #12
  • Social Media Tool Assignment
  • Social Media Class #10
  • Social Media Class #9
  • Final Project Guidelines
  • Social Media Class #8
  • Social Media Class #7
  • Measurement Presentation
  • Keyword Exercise
  • Updated Weekly Trends Assignment/Schedule
  • Social Media Class #6
  • SEO Presentation
  • Social Media Monitoring Assignment
  • Social Media Class #5
  • Social Media Class #4
  • Social Media Immersion Paper
  • Social Media Class #3
  • Social Media Presentation #2
  • Social Media Presentation #1
  • Syllabus

Required Reading -- Books

  • David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
  • Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)

Required Reading - Articles

  • Digital Diplomacy -- NYT
  • Empowered - HBR Case Study
  • Social Media - HBR Case Study
  • Corporate Social Media - Seven Real World Case Studies
  • A World of Connections - Economist
  • 19 New Rules of Social Media Writing
  • Users of the World Unite!

Blogs to Follow

  • Mashable!
    NYT Connections Sports Edition today: Hints and answers for October 16, 2026 - Connections: Sports Edition is a New York Times word game about finding common sports threads between words. How to solve the day's puzzle.
    6 hours ago
  • TechCrunch
    How I Get Free Traffic from ChatGPT in 2025 (AIO vs SEO) - Three weeks ago, I tested something that completely changed how I think about organic traffic. I opened ChatGPT and asked a simple question: "What's the ...
    10 months ago
  • Search Engine Land: News About Search Engines & Search Marketing
    5 KPIs to measure paid media success and 5 to measure business success - [image: 5 KPIs to measure paid media success and 5 to measure business success] Boost clarity in your digital marketing strategy by tracking paid media and ...
    2 years ago
  • The Social Media Marketing Blog
    It’s Not What You Say, But How You Say It - Match your content with your intent *“My strength is the strength of ten,* *Because my heart is pure.”* *— Alfred, Lord Tennyson, 1842* Did you ever ...
    3 years ago
  • The Buzz Bin
    Social Media Release Criticism: Nine Points to Consider - The recent release of the Social Media Groups Digital Snippets social media release (SMR) template caused a wave of excitement and criticism, both on and...
    9 years ago
  • Ogilvy PR 360 Digital Influence Blog
    How To Drive Social Leads From Events - It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, an...
    10 years ago
  • Bits
    Daily Report: A Net Neutrality Setback for Facebook in India - In the United States, the social media giant has been an advocate of equal treatment of all Internet content. In India, regulators who share that belief ha...
    10 years ago

Blog Archive

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  • ▼  2010 (127)
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    • ▼  July (88)
      • More women use the web
      • One last word from an AU student…
      • Last Crisis Scenario
      • Calm after the storm? Not for Pepco
      • Microsoft Street Slide
      • Yelp Gears Up To Take On Groupon, Starts Testing L...
      • Facebook Instant Account Destruction, at Last
      • Presidential PR with Social Media
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      • Facebook + Media
      • The Colony: Social Media Experiment
      • An Inventory of Social Media Measurement Tools | K...
      • Influence
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      • WikiLeaks
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      • Crisis Simulation - Scenario 2
      • iPhone App: "Fabulis"- Gay Social Networking
      • Livestreaming now: Netroots Nation Social Media Panel
      • This is MyTown.
      • July 24, 2010 Life in a Day
      • Washington Post Facebook Article
      • And the winner is...
      • Crisis Simulation - Scenario 1
      • Health 2.0
      • Netroots Nation Livestreams!
      • FaceTime for Health
      • Facebook reaches 500 millions members
      • Digital Diplomacy
      • Social Media Doesn't Auto-Correct?
      • Is Facebook suffering from privacy issue?
      • Social Media Demographics
      • Mashable's Summer Tour event
      • Fussy Facebookers or Legitimate Complaints--is Fac...
      • Google Analytic Links
      • New Spice: Study Like a Scholar
      • Trend Twist
      • Barbie's First Tweetup
      • Barbie uses Social Media too!
      • Gene Weingarten column mentions Lady Gaga.
      • "The Social Network" Trailer
      • The Man Your Man Could Smell Like
      • Oil Spill Capped, @BPGlobalPR Says: “Well, That Wa...
      • Have you Reddit?
      • Early Bird Specials for the Twitter Crowd
      • More SEO Info
      • Oops, Twitter is blocked in China.
      • Is Twitter A Step Back?
      • Dallas Lawrence, Managing Director, Burson Marstel...
      • Nestle's Kerfluffle by Prezi.com
      • Social Media Is Not Going To Die Out
      • Domino's Follow-up
      • Virtual Shopping Companions
      • Meetup Everywhere
      • Apps for the masses
      • Self-Promotion on Twitter
      • Groundswell: Condensed Version
      • The government never mailed fliers to every househ...
      • In preparation for Discovery's visit tomorrow....
      • Literature Online
      • The dangers of changing your Facebook profile
      • Google Open Spot
      • Google and social media, again?
      • Are Email Newsletters the Blogs of the future?
      • We're in for life
      • Social Media Networking Event
      • Foursquare for Tian’anmen Square
      • Is the world changing media or media changing the ...
      • One Tweet and You're Out
      • Sharing keeps getting easier
      • Be active... but to what extent?
      • DDOT is using twitter
      • Scientists use social media
      • Using Bit.ly Analytics Strategically
      • Augment My Reality
      • Yelp Adds Checkin Metrics to Business Reports
      • How has the web affected your social relationships?
      • Why does location matter?
      • "Users of the world, unite!" discussion question
      • The Reformation of Reform
      • Has Twitter "transformed free agency"?
      • Will the Internet change the communication pattern...
      • Opera by You
      • Could Groupon save local newspapers?
      • Get your virtual wallet out
      • "Google Me" fact or fiction?
      • Microsoft to kill off Kin messaging phones
    • ►  June (23)