This is MyTown.

To all location-based app lovers, Booyah’s MyTown has announced a new software update that will let users check-in to physical, real world products. According to an article on TechCrunch, MyTown is one of the first LBS apps where you can use bar codes to check into a dress at a department store or a box of Kleenex at your neighborhood grocery store.

If you are like me and have not heard about Booyah before, they are headquartered in Palo Alto, Calif., and are dedicated to creating new forms of entertainment to the masses by bringing together elements of the real world and the digital world. MyTown is a location-based app built around local shops, restaurants, and hangouts. Users check-in at real-world locations to level up, unlock rewards, and earn cash to buy their favorite real-life places. MyTown has over 1.4 million users who play the game on an average of over 70 minutes a day.

If this initiative takes off with MyTown’s 2.5 million users(more than Foursquare), Booyah will have a valuable mountain of consumer data and a bevy of marketing partners eager to tap into the power of the product check-in. Booyah is preparing to announce a major product check-in partnership in August, with a mystery (and reportedly, very large) consumer products company. So watch this space!

Read the full article at http://tinyurl.com/23f2vhc