Facebook + Media

Facebook just recently launched a "Facebook + Media" page to show journalists and media outlets how to get active on Facebook.

The idea is to educate media outlets to use the site to drive traffic and increase consumer engagement. In addition, the page points users to successful journalists already using Facebook, and directions for how top media outlets can use the Facebook tools on their sites. There's a tab for journalists and another for developers giving tips and best practices to make the integration easier.

Facebook says:
We're excited to begin a dialogue with media companies on how we best can deliver value. Media companies are great at creating content and delivering it to the right people at the right time. We think Facebook can add a social dimension, to show users the content that friends most care about and most recommend.

It's always important for PR professionals to know what journalists are up to and maintain relationships with them, so this site may prove significant for that industry as well. It's no surprise that Facebook is trying to drive media outlets to use Facebook more, since that will drive more users to Facebook. Facebook's over-arching plan seems to be to get everyone to go to Facebook to get all their media, so this is a smart step on their part.

http://tinyurl.com/2975q3u