I found out about DC Department of Transportation's (DDOT) use of Twitter after this morning on my way to work finding out about an oil spill. A friend of mine informed me that a large part of U Street was shut down due to an oil spill. I thought "wow", this must have just happened because I didn't hear anything about it on the news this morning. Then, I was informed that the spill took place at about 4am this morning. I immediately thought, why wasn't this on the news especially with it having such an effect on the morning rush hour for that area? I was then directed by my friend to an online article about the spill. As I was reading, most of the updates about the spill were given through DDOT's Twitter. Although this shows their use of updated social mediums, they definitely should have used some old fashion techniques as well because I heard nothing of this spill on the news this morning (Fox 5 news) did you?
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1 comment:
I started following DDOT on twitter during the snow storm in January, but I definitely agree with you. Since only a small percentage of people use twitter compared to the number of people watching the local news/listening to the radio, they should broadcast it in a more accessible way and make use of all platforms.
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