While reading Twitter this morning, I came across this article on Mashable about why the world and especially those considered developing countries need internet access. It's definitely one of those articles that makes you think about how we take the instruments we have for granted. I think that this is a completely valid argument for the obtaining Internet access. Do you think the goal of world wide access is obtainable or wishful thinking?
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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