Technology for Social Good

One of the co-founders of Twitter, Biz Stone, has joined forces with a non-profit and founded ConvergeUS, a technologically advanced non-profit group. The group will pick three causes per year and use 'very intentional' social strategies to help do good. Their initial causes include working for youth literacy, advancement in science and technology education, and a third cause to be named later.

Do you think that this will actually take off? I think it is important that they have a complex and strategic digital strategy, but I wonder if the philanthropic demographic will be reached via social media.