Social Media and Search

This post from The Buzz Bin highlights a new report from Groupm and comScore about how search engine marketing and social media impacts consumer purchasing online. Some of the stats the report finds were surprising to me.

• Forty percent of consumers who use search in their path to purchase are motivated to use social media to further their decision making process
• Forty eight percent combine search and social in the buying process
• 64 percent of consumers are likely to follow a brand after a purchase via social media