Oreo's attempt to break the Guinness World Record for most likes in 24 hours is being challenged by Lil Wayne. Apparently, Lil Wayne began his campaign four hours after Oreo but has more likes already. It amazes me how these social media platforms have become battlegrounds for competing companies and artists. It is clear that a rap star is not the same as a snack brand, but breaking such a record would be beneficial to both.
This also reminds me of the people that set up the Facebook page for a pickle and then tried to get more people to like it than Nickelback. Very amusing since no one really likes Nickelback.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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2 comments:
This reminds me of the battle for 1 million Twitter followers between CNN and Ashton Kutcher a few years back!
This also reminds me of the people that set up the Facebook page for a pickle and then tried to get more people to like it than Nickelback. Very amusing since no one really likes Nickelback.
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