Thanks to gaming apps created by some iPhone developers, you can now mix up your tweeting with some game playing on Twitter. It’s another way to draw people into the 140 character world. Other possible effects include drawing more attention to well-known tweeters on specific topics, which is potentially good for business (your own or another’s on whose behalf you are conversing). Which game are you interested in playing?
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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