Social media marketing and optimization plan

This article http://www.imediaconnection.com/content/24168.asp talks about the steps you need to take to develop a successful social media marketing and optimization plan:

Understanding the benefits of social media, incorporating social media success factors (such as Transparency, Honesty, Relevance, Value, Commitment), Building a foundation, Developing a plan, Monitoring and measuring, Creating and communicating, Engaging and empowering).