SEO really does change every. It will change especially for European advertisers if the EU goes through with restricting the use of competitors as keywords
to generate sponsored links on Internet search engines. Companies buy Google Adwords for keywords of their rivals, so their own ads show up instead of ads for the search term. These restrictions will put a stop to this strategy. Read more about the case here.
1 comment:
That's crazy! But I think it would be an effective way to level the playing field between rivals. I wonder if there's a way the US could introduce policy like this, or if Google would ever implement something like this on their own.
Post a Comment