Google Circles?

Business Insider is reporting that Google might be releasing its new social networking service, Google Circles, at SXSW today. The only details that have come out have been vague - it'll have photo and video sharing, and the ability to make comments (original, I know.)

Otherwise, everything is still new/hasn't come out yet. Features-wise, it probably won't take down the giant, Facebook. But if Google can integrate it with Gmail accounts, they'll have a base to start from. Let's all just hope it doesn't bomb like the ill-fated Google Buzz did.