David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
It’s Not What You Say, But How You Say It
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Match your content with your intent
*“My strength is the strength of ten,*
*Because my heart is pure.”*
*— Alfred, Lord Tennyson, 1842*
Did you ever ...
How To Drive Social Leads From Events
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It’s no secret that B2B events can pump out some extremely dull social
content. In fact, many companies seem to have decided that B2B will never
be B2C, an...
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