Welcome to the class blog. As you can see, this is a site that was very active last summer during the debut of this course. I thought I would keep the content on here so that you can see the types of posts that students generated. Look forward to actively engaging in all things social media in the months ahead!
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
It’s Not What You Say, But How You Say It
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Match your content with your intent
*“My strength is the strength of ten,*
*Because my heart is pure.”*
*— Alfred, Lord Tennyson, 1842*
Did you ever ...
How To Drive Social Leads From Events
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It’s no secret that B2B events can pump out some extremely dull social
content. In fact, many companies seem to have decided that B2B will never
be B2C, an...
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