Superbowl and social media

This article on msnbc.com talks about how companies are using social media during the Superbowl to fortify their customer base and attract new ones. Like mentioned in class, Mercedes Benz is just one of the many of the companies that is getting in on the action. Doritos is relaunching its "Crash the Superbowl campaign" and companies such as Homeaway and Audi are using Twitter and Facebook to reach consumers. These companies have realized that they need to employ non traditional tactics in order to engage their customers, especially younger generations. However, many industry leaders fear social media because of their inability to fully control it. Companies know that they cannot control negative comments and feedback on social media platforms and a poorly executed campaign can definitely make things worse. Still, as we enter 2011, executives know that change is inevitable.

http://www.msnbc.msn.com/id/41261760/ns/business-business_of_super_bowl_xlv/