I have alway wondered how the latest YouTube video goes from obscurity to millions of views. Mashable posted an infographic offering some explanation, but I think its still partly luck. I'm sure seo also contributes to what makes a video go viral. The infograph breaks down social video watching by region and finds that the South watches more viral videos than any other. I would be curious to find more social media stats by region.
Stay tuned for our class in March. There is actually a statistical equation that explains it (but I'll be honest - it doesn't make much sense to me!). I think you are right - part of it is pure luck. Your link didn't work by the way - can you repost? Thanks!
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
It’s Not What You Say, But How You Say It
-
Match your content with your intent
*“My strength is the strength of ten,*
*Because my heart is pure.”*
*— Alfred, Lord Tennyson, 1842*
Did you ever ...
How To Drive Social Leads From Events
-
It’s no secret that B2B events can pump out some extremely dull social
content. In fact, many companies seem to have decided that B2B will never
be B2C, an...
2 comments:
Stay tuned for our class in March. There is actually a statistical equation that explains it (but I'll be honest - it doesn't make much sense to me!). I think you are right - part of it is pure luck. Your link didn't work by the way - can you repost? Thanks!
Such a great question, and practically the holy grail for marketers. If only there were a simple explanation...
Post a Comment