Monday, January 31, 2011

Where's the Beef?

What do you all think of Taco Bell's social media response to the recent lawsuit claiming they only use 35 percent beef (as opposed to 40 percent)?  They bought out search terms so that when you google taco bell lawsuit they have the first response - a special website with their statement and a video.  They also bought ads that contain the headline, "Thank you for suing us."  Smart strategy or are they letting customers know about an issue that otherwise was not on their radar?
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2 comments:

Vitoriana said...

I think the initial Taco Bell Response (the video and website) sounds clever as it says they use 88% real beef and 12% mixes and spices, as opposed to 40%; however one Fox news article said that these mixers (including water and phosphates) do not meet USDA standards, so it would be interesting to see who comes out winning.

January 31, 2011 at 8:14 PM
Tracey Breese said...

I hope Taco Bell doesn't continue to advocate this non-beef product. Again this is one of the danger of social media, giving companies a platform to spread misinformation.

February 2, 2011 at 2:37 PM

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