Facebook is at it again! They’ve recently rolled out a new product allowing advertisers to pull content from users’ status updates, “likes” and check-ins, and repurpose it as an advertisement appearing in that right rail (where we’re all oh-so-familiar with ads already).
Get this: you can’t opt out. Facebook’s justification for this is that only your friends will be able to see these “sponsored stories,” and they would see them in their news feed anyway. This article explains a little bit more and also offers a great quote from David Berkowitz in an op-ed for Mashable:
"Facebook's latest advertising offering, Sponsored Stories, is characteristic of the company: bold, clever and lacking empathy."
Do you guys agree or disagree with Berkowitz?
ps – At the time of this posting, 3,403 people “liked” this CNNMoney article via Facebook!
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