More SEO Info

Following is some more information from Mame Croze on SEO to answer Trace's question. Also, here is a great free tool to download via Firefox to get SEO information on any website.

From Mame: To answer Trace's question, there are never any keywords that are
off-limits in the sense of having a label of not being searched. Keyword
research is all about finding out what people are searching and how that
applies to what your content offers. Additionally, depending on culture
and different regions, people use different words. A great example is
that here in the U.S. we say "preservation" but the equal meaning in the
UK is "conservation." So, the word might not be as search, however, it
would match the content we are offering and those following the term
would most likely find what they are looking for.

If there is something off-limits, it could be those words that we talked
about such as "eagle" and while you definitely could optimize for them,
they are EXTREMELY hard. Another similar term is "apple" (computer,
food, big apple - NY). So while some might plunge, others might stay
away from the term as it would be very costly and probably not worth the
money and time (as you would constantly be chasing your tail in this
situation).

P.S. I almost passed by the picture/photo example. No term is ever "not
searched for" - if I am selling Disney images (pictures or photos), two
times the amount of people search for "Disney pictures" over "Disney
photos" - so it's the long-tail examples (more words) where a word that
might seem to not be searched very often is actually a better keyword
and maybe less competitive than the obvious.