This Sunday's Gene Weingarten column provides a humorous take on American journalism in the digital age. He comments on the specialization of job duties ("multiplatform idea triage specialist"), round-the-clock deadlines, reader comments, and the evolution of the editorial process -- including the trend to manipulate print story headlines for online search engine optimization. It's a fun read, in light of our discussions about search.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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1 comment:
I read this too and it made me laugh - he is a funny guy and I love how he ended with a mention of Lady Gaga to help his search!
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