What were the reasons behind the sub-par rating? Well, the incessant changes to the page seem to annoy users. I must say, I agree. Often times, they don't even warn you things are going to change. You just log in one day and POOF things are different and you are left to figure it out. In my opinion, they have made too many changes trying to perfect a system that was already efficient. Of course improvements can always be made, but I preferred the Facebook of a few versions ago. But I digress. Other complaints were privacy concerns (ironic, given the big deal the company has made over changing/improving this), commercialization and advertising. These concerns have also been cited in previous surveys.
I don't find the advertising as annoying, but it is somewhat sad to see that half the page is full of advertisements. The individual ads are annoying sometimes, but I know this tactic has been very helpful for many organizations (as we learned from Lidia's presentation). To give you an idea of a comparison, Google pulled an 80, followed by Bing and Wikipedia at 77, Yahoo a 76 and even YouTube a 73. Twitter wasn't included because of the high use of third-party applications.
What does this mean for the future of Facebook? While still beating out Myspace, does it share a similar doom? Mark Zuckerberg will be giving an interview with Diane Sawyer regarding these privacy concerns on Wednesday...this should be interesting!
http://tinyurl.com/29pd3s2
Posts
No comments:
Post a Comment