Microsoft Street Slide

Microsoft has introduced its own version of Google Street View, called Microsoft Street Slide. Street Slide "combines the best aspects of the immersive nature of bubbles with the overview provided by multi-perspective strip panoramas." The goal is to provide a multi-perspective "strip" that is similar to viewing the entire street from a distance. Here's a video demonstration.

This technology has the potential to increase the hyper-local visibility of businesses -- when someone is trying to find places to go near their hotel, after the theater, etc. It's interesting how they imbed various location-specific interactive company logos along the bottom. I wonder if companies will have to pay for placement?