This was the
article I spoke about yesterday regarding the use of social media among physicians. I think there are still significant barriers in terms of doctors feeling comfortable and compliance with HIPAA. But if there could be a universal health tool (sort of the equivalent of Blackboard in academia), social media applications could play a big role in healthcare for the future - things like wait time, limited appointments, the delivery of test results etc. could greatly improve if there was greater adoption. I also think that PR firms working in Pharma can make great progress towards moving healthcare along this path.
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