After Cassandra's presentation last Wednesday on Google Analytics, I was drawn to this story on Mashable about Reddit, the social media site, using Google Analytics data to point out that they (Reddit) have a lot more traffic than most analysts give them credit for.
Like I have said before, I am very much a new (social) media neophyte and most of the information from this course is new to me. I really enjoyed Cassandra's presentation on Google Analytics and since then I have been reading articles about the tool and how it works.
Although the data Reddit got from Google Analytics is a little confusing (and even to them), it just shows me again how such tools can be used to add value to our work as PR practitioners.
So, let me go do a Google search on Reddit. Never heard of them before.
Read the full story at http://tinyurl.com/3xzfsnb
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