AU Social Media Class

Tuesday, July 27, 2010

Washington Post, New York Times be warned: AU Prof develops bloggers, spin-meisters, journo-lists | The Georgetown Dish

The article on our class on today's Georgetown Dish - thanks for all the retweets!

Washington Post, New York Times be warned: AU Prof develops bloggers, spin-meisters, journo-lists | The Georgetown Dish
Posted by Professor Pallavi Kumar at 1:51 PM

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Course Documents

  • Social Media Class #12
  • Social Media Tool Assignment
  • Social Media Class #10
  • Social Media Class #9
  • Final Project Guidelines
  • Social Media Class #8
  • Social Media Class #7
  • Measurement Presentation
  • Keyword Exercise
  • Updated Weekly Trends Assignment/Schedule
  • Social Media Class #6
  • SEO Presentation
  • Social Media Monitoring Assignment
  • Social Media Class #5
  • Social Media Class #4
  • Social Media Immersion Paper
  • Social Media Class #3
  • Social Media Presentation #2
  • Social Media Presentation #1
  • Syllabus

Required Reading -- Books

  • David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
  • Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)

Required Reading - Articles

  • Digital Diplomacy -- NYT
  • Empowered - HBR Case Study
  • Social Media - HBR Case Study
  • Corporate Social Media - Seven Real World Case Studies
  • A World of Connections - Economist
  • 19 New Rules of Social Media Writing
  • Users of the World Unite!

Blogs to Follow

  • Mashable!
    Black Friday-Cyber Monday shoppers spent more online and in person this year, driving $44.2 billion in sales - Shoppers spent quite a bit of money between Black Friday and Cyber Monday this year.
    1 hour ago
  • The Buzz Bin
    Choosing the Best Living Room Flooring Options - Discover your ideal living room flooring with our guide on the most durable, modern, and stylish options to enhance your home's comfort and appeal.
    9 months ago
  • TechCrunch
    Top 10 AI Tools That Will Transform Your Content Creation in 2025 - [image: Top 10 AI Tools That Will Transform Your Content Creation in 2025] Looking to level up your content creation game in 2025? You're in the right pla...
    11 months ago
  • Search Engine Land: News About Search Engines & Search Marketing
    5 KPIs to measure paid media success and 5 to measure business success - [image: 5 KPIs to measure paid media success and 5 to measure business success] Boost clarity in your digital marketing strategy by tracking paid media and ...
    1 year ago
  • The Social Media Marketing Blog
    It’s Not What You Say, But How You Say It - Match your content with your intent *“My strength is the strength of ten,* *Because my heart is pure.”* *— Alfred, Lord Tennyson, 1842* Did you ever ...
    3 years ago
  • Ogilvy PR 360 Digital Influence Blog
    How To Drive Social Leads From Events - It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, an...
    9 years ago
  • Bits
    Daily Report: A Net Neutrality Setback for Facebook in India - In the United States, the social media giant has been an advocate of equal treatment of all Internet content. In India, regulators who share that belief ha...
    9 years ago

Blog Archive

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  • ▼  2010 (127)
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    • ▼  July (88)
      • More women use the web
      • One last word from an AU student…
      • Last Crisis Scenario
      • Calm after the storm? Not for Pepco
      • Microsoft Street Slide
      • Yelp Gears Up To Take On Groupon, Starts Testing L...
      • Facebook Instant Account Destruction, at Last
      • Presidential PR with Social Media
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      • Facebook + Media
      • The Colony: Social Media Experiment
      • An Inventory of Social Media Measurement Tools | K...
      • Influence
      • Paying for Twitter?
      • "Crowdstreaming" -- Start-up idea or fool's errand?
      • WikiLeaks
      • The Wayback Machine
      • Crisis Simulation - Scenario 2
      • iPhone App: "Fabulis"- Gay Social Networking
      • Livestreaming now: Netroots Nation Social Media Panel
      • This is MyTown.
      • July 24, 2010 Life in a Day
      • Washington Post Facebook Article
      • And the winner is...
      • Crisis Simulation - Scenario 1
      • Health 2.0
      • Netroots Nation Livestreams!
      • FaceTime for Health
      • Facebook reaches 500 millions members
      • Digital Diplomacy
      • Social Media Doesn't Auto-Correct?
      • Is Facebook suffering from privacy issue?
      • Social Media Demographics
      • Mashable's Summer Tour event
      • Fussy Facebookers or Legitimate Complaints--is Fac...
      • Google Analytic Links
      • New Spice: Study Like a Scholar
      • Trend Twist
      • Barbie's First Tweetup
      • Barbie uses Social Media too!
      • Gene Weingarten column mentions Lady Gaga.
      • "The Social Network" Trailer
      • The Man Your Man Could Smell Like
      • Oil Spill Capped, @BPGlobalPR Says: “Well, That Wa...
      • Have you Reddit?
      • Early Bird Specials for the Twitter Crowd
      • More SEO Info
      • Oops, Twitter is blocked in China.
      • Is Twitter A Step Back?
      • Dallas Lawrence, Managing Director, Burson Marstel...
      • Nestle's Kerfluffle by Prezi.com
      • Social Media Is Not Going To Die Out
      • Domino's Follow-up
      • Virtual Shopping Companions
      • Meetup Everywhere
      • Apps for the masses
      • Self-Promotion on Twitter
      • Groundswell: Condensed Version
      • The government never mailed fliers to every househ...
      • In preparation for Discovery's visit tomorrow....
      • Literature Online
      • The dangers of changing your Facebook profile
      • Google Open Spot
      • Google and social media, again?
      • Are Email Newsletters the Blogs of the future?
      • We're in for life
      • Social Media Networking Event
      • Foursquare for Tian’anmen Square
      • Is the world changing media or media changing the ...
      • One Tweet and You're Out
      • Sharing keeps getting easier
      • Be active... but to what extent?
      • DDOT is using twitter
      • Scientists use social media
      • Using Bit.ly Analytics Strategically
      • Augment My Reality
      • Yelp Adds Checkin Metrics to Business Reports
      • How has the web affected your social relationships?
      • Why does location matter?
      • "Users of the world, unite!" discussion question
      • The Reformation of Reform
      • Has Twitter "transformed free agency"?
      • Will the Internet change the communication pattern...
      • Opera by You
      • Could Groupon save local newspapers?
      • Get your virtual wallet out
      • "Google Me" fact or fiction?
      • Microsoft to kill off Kin messaging phones
    • ►  June (23)