Friday, April 1, 2011

Crisis Blog Response

Team: Xavier, Liz, Marie, Kaitlin, Adam

Dear Candy Confectioner, Readers, & All Candy Lovers,
Our customers’ concerns are and always have been our biggest priority here at Trachs Candy, and we would like to take a moment to address the issues Candy Confectioner, and many of you, have voiced here. We appreciate your questions regarding the safety of our ingredients. At Trachs, we have used the same time-tested recipe, passed down from generation to generation for almost 100 years, and have always been committed to producing quality candy.
You can be assured that all of our products follow FDA regulations, and there have been no conclusive studies showing a link between food coloring and attention disorders. We remain committed to ensuring the safety of our products, and in collaboration with the FDA are launching further research to verify and ensure the safety of our products and our customers.
Once again, we appreciate you bringing your concerns to our attention. For updates on our cooperation with the FDA and insights from our CEO and food safety experts, please see our company blog at www.TrachsCandyCares.com. Please don’t hesitate to contact us on the blog with further questions and concerns.
Yours,
Trachs Candy

1 comment:

Professor Pallavi Kumar said...

I think this is excellent - so well written, zero misleading statements, very reserved yet detailed. Only thing I would change is to have it come from someone (the CEO) rather than the company as a whole. Well done!