Paul Bove shared this infographic on Twitter this morning and I thought it was too useful not to repost here: a social media cheat sheet for CMOs. How cool is that?
Great overview of the social media channels. Here is the link to CMO Web site that has a downloadable copy of the 2011 report: http://www.cmo.com/social-media/2011-cmos-guide-social-landscape.
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
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2 comments:
I loved this - tried to print it but it came out all blurry - need to play around with it!
Great overview of the social media channels. Here is the link to CMO Web site that has a downloadable copy of the 2011 report: http://www.cmo.com/social-media/2011-cmos-guide-social-landscape.
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