The Power Of Social Media.Book becomes bestseller before it's published; still doesn't even have a publication date. "With out social media 'something like this would have been impossible even a few years ago'”

A Whim, A Book, And, Wow!

By REYHAN HARMANCI

Published: April 28, 2011

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When Adam Mansbach, author of “Angry Black White Boy” and “The End of the Jews,” posted on Facebook last June to “Look out for my forthcoming children’s book, ‘Go the — to Sleep,’ ” he was not serious. He was just tired: his then-2-year-old daughter, Vivien, refused to acknowledge bedtime.