AU Social Media Class

Sunday, April 17, 2011

Facebook Ad Stats thus far - 14 clicks, 18,000+ impressions

Posted by Professor Pallavi Kumar at 6:07 PM

1 comment:

MaiaFaye said...: Yay! That's great news!; April 27, 2011 at 3:29 PM

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Course Documents

Social Media Class #12
Social Media Tool Assignment
Social Media Class #10
Social Media Class #9
Final Project Guidelines
Social Media Class #8
Social Media Class #7
Measurement Presentation
Keyword Exercise
Updated Weekly Trends Assignment/Schedule
Social Media Class #6
SEO Presentation
Social Media Monitoring Assignment
Social Media Class #5
Social Media Class #4
Social Media Immersion Paper
Social Media Class #3
Social Media Presentation #2
Social Media Presentation #1
Syllabus

Required Reading -- Books

David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)

Required Reading - Articles

Digital Diplomacy -- NYT
Empowered - HBR Case Study
Social Media - HBR Case Study
Corporate Social Media - Seven Real World Case Studies
A World of Connections - Economist
19 New Rules of Social Media Writing
Users of the World Unite!

Blogs to Follow

Search Engine Land: News About Search Engines & Search Marketing

Google’s huge search market share loss wasn’t real: Data revised - While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
10 hours ago
Mashable!

Kristi Noem's other dog fears for his life on 'SNL' Weekend Update - South Dakota governor Kristi Noem wrote about shooting her puppy in her memoir. On 'SNL,' her other dog worries he's next.
10 hours ago
TechCrunch

LimeWire AI Studio Review 2023: Details, Pricing & Features - In the rapidly advancing landscape of AI technology and innovation, LimeWire emerges as a unique platform in the realm of generative AI tools. This pl...
4 months ago
The Social Media Marketing Blog

It’s Not What You Say, But How You Say It - Match your content with your intent *“My strength is the strength of ten,* *Because my heart is pure.”* *— Alfred, Lord Tennyson, 1842* Did you ever ...
1 year ago
Ogilvy PR 360 Digital Influence Blog

How To Drive Social Leads From Events - It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, an...
8 years ago
Bits

Daily Report: A Net Neutrality Setback for Facebook in India - In the United States, the social media giant has been an advocate of equal treatment of all Internet content. In India, regulators who share that belief ha...
8 years ago
The Buzz Bin

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