AU Social Media Class

Sunday, April 17, 2011

Facebook Ad Stats thus far - 14 clicks, 18,000+ impressions

Posted by Professor Pallavi Kumar at 6:07 PM

1 comment:

MaiaFaye said...: Yay! That's great news!; April 27, 2011 at 3:29 PM

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Course Documents

Social Media Class #12
Social Media Tool Assignment
Social Media Class #10
Social Media Class #9
Final Project Guidelines
Social Media Class #8
Social Media Class #7
Measurement Presentation
Keyword Exercise
Updated Weekly Trends Assignment/Schedule
Social Media Class #6
SEO Presentation
Social Media Monitoring Assignment
Social Media Class #5
Social Media Class #4
Social Media Immersion Paper
Social Media Class #3
Social Media Presentation #2
Social Media Presentation #1
Syllabus

Required Reading -- Books

David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)

Required Reading - Articles

Digital Diplomacy -- NYT
Empowered - HBR Case Study
Social Media - HBR Case Study
Corporate Social Media - Seven Real World Case Studies
A World of Connections - Economist
19 New Rules of Social Media Writing
Users of the World Unite!

Blogs to Follow

Mashable!

Dr. Jane Goodall, groundbreaking chimpanzee expert and conservationist, has died - Dr. Jane Goodall DBE, prominent primatologist, conservationist, and humanitarian, has died in her sleep at 91.
2 hours ago
The Buzz Bin

Choosing the Best Living Room Flooring Options - Discover your ideal living room flooring with our guide on the most durable, modern, and stylish options to enhance your home's comfort and appeal.
6 months ago
TechCrunch

Top 10 AI Tools That Will Transform Your Content Creation in 2025 - [image: Top 10 AI Tools That Will Transform Your Content Creation in 2025] Looking to level up your content creation game in 2025? You're in the right pla...
9 months ago
Search Engine Land: News About Search Engines & Search Marketing

5 KPIs to measure paid media success and 5 to measure business success - [image: 5 KPIs to measure paid media success and 5 to measure business success] Boost clarity in your digital marketing strategy by tracking paid media and ...
11 months ago
The Social Media Marketing Blog

It’s Not What You Say, But How You Say It - Match your content with your intent *“My strength is the strength of ten,* *Because my heart is pure.”* *— Alfred, Lord Tennyson, 1842* Did you ever ...
2 years ago
Ogilvy PR 360 Digital Influence Blog

How To Drive Social Leads From Events - It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, an...
9 years ago
Bits

Daily Report: A Net Neutrality Setback for Facebook in India - In the United States, the social media giant has been an advocate of equal treatment of all Internet content. In India, regulators who share that belief ha...
9 years ago

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