AU Social Media Class

Sunday, April 17, 2011

Facebook Ad Stats thus far - 14 clicks, 18,000+ impressions

Posted by Professor Pallavi Kumar at 6:07 PM

1 comment:

MaiaFaye said...: Yay! That's great news!; April 27, 2011 at 3:29 PM

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Course Documents

Social Media Class #12
Social Media Tool Assignment
Social Media Class #10
Social Media Class #9
Final Project Guidelines
Social Media Class #8
Social Media Class #7
Measurement Presentation
Keyword Exercise
Updated Weekly Trends Assignment/Schedule
Social Media Class #6
SEO Presentation
Social Media Monitoring Assignment
Social Media Class #5
Social Media Class #4
Social Media Immersion Paper
Social Media Class #3
Social Media Presentation #2
Social Media Presentation #1
Syllabus

Required Reading -- Books

David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)

Required Reading - Articles

Digital Diplomacy -- NYT
Empowered - HBR Case Study
Social Media - HBR Case Study
Corporate Social Media - Seven Real World Case Studies
A World of Connections - Economist
19 New Rules of Social Media Writing
Users of the World Unite!

Blogs to Follow

Mashable!

No ice, no problem — turn anything into a frozen drink with the Ninja Slushi, now $150 off - Get a taste of summer early with the Ninja SLUSHi Professional Frozen Drink Maker, on sale now for $199.99 (reg. $349.99).
3 hours ago
TechCrunch

How I Get Free Traffic from ChatGPT in 2025 (AIO vs SEO) - Three weeks ago, I tested something that completely changed how I think about organic traffic. I opened ChatGPT and asked a simple question: "What's the ...
3 months ago
The Buzz Bin

Choosing the Best Living Room Flooring Options - Discover your ideal living room flooring with our guide on the most durable, modern, and stylish options to enhance your home's comfort and appeal.
1 year ago
Search Engine Land: News About Search Engines & Search Marketing

5 KPIs to measure paid media success and 5 to measure business success - [image: 5 KPIs to measure paid media success and 5 to measure business success] Boost clarity in your digital marketing strategy by tracking paid media and ...
1 year ago
The Social Media Marketing Blog

It’s Not What You Say, But How You Say It - Match your content with your intent *“My strength is the strength of ten,* *Because my heart is pure.”* *— Alfred, Lord Tennyson, 1842* Did you ever ...
3 years ago
Ogilvy PR 360 Digital Influence Blog

How To Drive Social Leads From Events - It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, an...
9 years ago
Bits

Daily Report: A Net Neutrality Setback for Facebook in India - In the United States, the social media giant has been an advocate of equal treatment of all Internet content. In India, regulators who share that belief ha...
10 years ago

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