This article is quite interesting and very applicable to my Capstone "The Democratization of Luxury Fashion Brands in Social Media". The article argues how, as a result of the new digital media, the luxury and premium fashion market is changing the way they connect with their consumers, sell their products, and changing their production cycle.
I was wondering what people thought about this given that the luxury fashion industry has usually been elite, autocratic, and secretive even when it came to their fashion collections; with social media, will they become more democratic and will their brands flourish as a result?
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