Two sites that aren't on the list that are particularly good for gauging issue salience (or brand recognition?):
1) http://www.trendistic.com
2) http://www.google.com/insights/search/#
The former lets you track the ebb and flow of keyword usage on twitter, for up to 180 days. It lets you answer questions about when your issue/candidate/brand/etc. was most talked about, and then displays the tweets during the specified time period. Trendistic might be particularly useful for crisis research.
The latter lets you track how often Google users search for your specified terms. Google Insights for Search is particularly useful for comparing keywords and issues, and allows you to drill down to specific locales.
Anyway, they're both excellent, and I highly recommend them!
David Meerman Scott, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (John Wiley and Sons, 2009)
Charlene Li and Josh Bernoff, Groundswell: Winning in a world transformed by social technologies (Harvard Business Press, 2008)
It’s Not What You Say, But How You Say It
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Match your content with your intent
*“My strength is the strength of ten,*
*Because my heart is pure.”*
*— Alfred, Lord Tennyson, 1842*
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It’s no secret that B2B events can pump out some extremely dull social
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1 comment:
Two sites that aren't on the list that are particularly good for gauging issue salience (or brand recognition?):
1) http://www.trendistic.com
2) http://www.google.com/insights/search/#
The former lets you track the ebb and flow of keyword usage on twitter, for up to 180 days. It lets you answer questions about when your issue/candidate/brand/etc. was most talked about, and then displays the tweets during the specified time period. Trendistic might be particularly useful for crisis research.
The latter lets you track how often Google users search for your specified terms. Google Insights for Search is particularly useful for comparing keywords and issues, and allows you to drill down to specific locales.
Anyway, they're both excellent, and I highly recommend them!
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