New Spice: Study Like a Scholar

This has been making the rounds, but here's a pretty hilarious spoof of the Old Spice commercial that BYU did for their library.

I also read a NPR story today that says that Old Spice has seen a spike in sales (though they're not releasing specifics). I wonder how truly effective the campaign will be. Yesterday we referenced the iconic Got Milk campaign, but, as I learned in my Social Marketing class last semester, that campaign didn't really make any money for the dairy industry.