This has been making the rounds, but here's a pretty hilarious spoof of the Old Spice commercial that BYU did for their library.
I also read a NPR story today that says that Old Spice has seen a spike in sales (though they're not releasing specifics). I wonder how truly effective the campaign will be. Yesterday we referenced the iconic Got Milk campaign, but, as I learned in my Social Marketing class last semester, that campaign didn't really make any money for the dairy industry.
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The M4 MacBook Air is down to a record-low price before Prime Day
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The Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD) is on sale for
$849 at Amazon, down from the usual price of $999. That's a 15% discount.
1 hour ago
1 comment:
Caroline,
So true - you could have the best buzz in the world but if sales remain flat than your campaign did not succeed. Will be very interesting to see what happens with Old Spice sales.
PK
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