I seem to be having quite some fun with the blog today. Anyways, BP has finally put a cap on the oil-spitting well in the Gulf of Mexico(huge sigh of relief). So I decided to look up @BPGlobalPR. You know, the guy who set up the fake BP Twitter account Trace wrote about a couple of weeks ago. Remember that guy?
Well, that guy now has 186,636 followers - make that 186,637 followers. I just started following him. His Tweet, posted some 24 hours ago, reads 'Well, that wasn't so hard.'
Well, now that BP seems to be getting a lid on things, I was asking myself this question: will it be ethical for BP to get this guy on board to do some PR work for them - on Twitter? I mean, the guy has 186637 followers and the official BP Twitter account only has 18,120 followers. He has a lot more people reading what he has to say, and several who might believe what he says because he is a 'neutral' third party, than believing what the official BP Twitter account will say.
I am still thinking about this. What are your thoughts?
Read the full article at http://tinyurl.com/3yqkjdg
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1 comment:
If @BPGlobalPR doesn't disclose the fact that he was working for BP, then I would absolutely think it was unethical. And just like the Walmart-ing Across America blog was found out, I believe so would the Twitterer behind @BPGlobalPR if he did in fact move over to the dark side. On the other hand, if he/she did disclose the fact, I don't see anything wrong with it, so long as the Twitterer actually believes what he/she is writing. Given the blunt nature of the account, I can't see this being a problem.
However, I wouldn't hold my breath for @BPGlobalPR to join forces with BP. The company has only just begin to solve the problem. They're not out of the woods yet. And I don't think they're safe from @BPGlobalPR until they are (whenever that is...)
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